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        <title>Blog</title>
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        <link>http://www.thebecheragency.com/</link>
        <lastBuildDate>Thu, 17 May 2012 23:36:49 GMT</lastBuildDate>
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            <title>From the top:  Expert advice on leadership</title>
            <link>http://www.thebecheragency.com/from-the-top-expert-advice-on-leadership/</link>
            <description><![CDATA[<p style="margin: 0.0px 0.0px 10.0px 0.0px; font: 11.0px 'Lucida Grande';"><strong><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">From the top:&nbsp; Expert advice on leadership<br /></span></span></strong><strong><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><a href="http://www.thebecheragency.com/chris-turnbull/">Written by Chris Turnbull</a></span></span></strong></p>
<p style="margin: 0.0px 0.0px 10.0px 0.0px; font: 11.0px 'Lucida Grande';"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">Several of us at tba had the opportunity to attend the Chick-fil-A Leadercast event a few weeks ago that focused on how great leaders make decisions.&nbsp; The theme was “choices” and there were a lot of good nuggets of information to be had.&nbsp; For those of us who digest information in small bites,
<p><a href="http://www.thebecheragency.com/from-the-top-expert-advice-on-leadership/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Chris Turnbull)</author>
            <pubDate>Tue, 15 May 2012 13:34:45 GMT</pubDate>
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            <title>Damn, We’re In A Tight Spot</title>
            <link>http://www.thebecheragency.com/damn-were-in-a-tight-spot/</link>
            <description><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><strong><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">Damn, We’re In A Tight Spot</span></span></strong></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><a href="http://www.thebecheragency.com/chris-dodd/">Written by Chris Dodd</a></span></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">We’ve all been there. Countless small tasks need to be completed yesterday, all the while you’re staring down multiple mammoth-sized projects that have a looming deadline, which is quickly approaching. Stress overwhelms you.
<p><a href="http://www.thebecheragency.com/damn-were-in-a-tight-spot/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Chris Dodd)</author>
            <pubDate>Tue, 08 May 2012 15:22:39 GMT</pubDate>
            <guid isPermaLink="false">http://www.thebecheragency.com/damn-were-in-a-tight-spot/</guid>
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            <title>Boom! Now what? 5 things to remember when things get really bad</title>
            <link>http://www.thebecheragency.com/boom-now-what-5-things-to-remember-when-things-get-really-bad/</link>
            <description><![CDATA[<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; line-height: 15.6px; font: normal normal normal 12px/normal 'Lucida Grande';"><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Boom! Now what? 5 things to remember when things</strong><strong> get really bad</strong></span></span></span></p>
<p style="margin: 0.0px 0.0px 10.0px 0.0px; font: 11.0px 'Lucida Grande';"><span style="font-size: 10pt;"><span style="font-size: 12pt;"><span><a href="http://www.thebecheragency.com/thomas-becher/"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">Written by Thomas Becher, APR</span></span></a></span></span></span></p>
<span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"> </span></span>
<p style="margin: 0.0px 0.0px 5.0px 0.0px; line-height: 15.6px; font: 12.0px 'Lucida Grande';"><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">It’s 8:30 a.m. on a Tuesday and your office building is on fire. The
<p><a href="http://www.thebecheragency.com/boom-now-what-5-things-to-remember-when-things-get-really-bad/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Thomas Becher)</author>
            <pubDate>Mon, 30 Apr 2012 13:50:03 GMT</pubDate>
            <guid isPermaLink="false">http://www.thebecheragency.com/boom-now-what-5-things-to-remember-when-things-get-really-bad/</guid>
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            <title>Consider Color</title>
            <link>http://www.thebecheragency.com/consider-color/</link>
            <description><![CDATA[<div><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Consider Color</strong></span></span></span></div>
<div><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><a href="http://www.thebecheragency.com/monica-fritz/">Written by Monica Fritz</a></span></span></span></div>
<div><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><br /></span></span></span></div>
<div><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">We’re living in an era of color. Bright, bold colors have been dominating the runway and fashion scene for several consecutive seasons. In Winter of 2011, women donned wardrobes reminiscent of vibrant flowering hillsides in Ireland. This was no time for drab blacks, grays and browns. Color, let her force be known, has spoken up—with attitude.</span></span></span></div>
<div><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial,
<p><a href="http://www.thebecheragency.com/consider-color/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Monica Fritz)</author>
            <pubDate>Mon, 23 Apr 2012 14:29:13 GMT</pubDate>
            <guid isPermaLink="false">http://www.thebecheragency.com/consider-color/</guid>
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            <title>What's a FuelBand?</title>
            <link>http://www.thebecheragency.com/whats-a-fuelband/</link>
            <description><![CDATA[<p><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><strong>What's a FuelBand?</strong><br /><a href="http://www.thebecheragency.com/ariel-clark/">Written by Ariel Clark&nbsp;</a></span></span></span></p>
<p><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><br />In his latest <a href="http://www.youtube.com/watch?v=KZzmHt3dj7w&amp;feature=youtu.be]%20for%20Nike's%20FuelBand%20[http://www.nike.com/fuelband/">installment of ads</a>, Casey Neistat pulled a brilliant fast one, and used the company's ad budget to take himself and his editor, Max on a ten-day, action-packed tour of the globe. While to some that may sound like theft, the resulting sound of millions of clicks are music to Nike's ears. Since being uploaded to YouTube on Monday, Neistat's video has had over 1.5 million views, and generated a ton of buzz.
<p><a href="http://www.thebecheragency.com/whats-a-fuelband/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Ariel Clark)</author>
            <pubDate>Fri, 13 Apr 2012 13:02:15 GMT</pubDate>
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            <title>Top Five Client Quotes</title>
            <link>http://www.thebecheragency.com/top-five-client-quotes/</link>
            <description><![CDATA[<p style="margin: 0.0px 0.0px 12.0px 0.0px; line-height: 24.0px; font: 16.0px 'Lucida Grande';"><span style="font-size: 10pt;"><strong>Top five client quotes.<br /></strong><a href="http://www.thebecheragency.com/chris-mcadams/">By Chris McAdams</a>&nbsp;</span></p>
<p style="margin: 0.0px 0.0px 12.0px 0.0px; font: 11.0px 'Lucida Grande';"><span style="font-size: 10pt;">It’s been a busy, busy couple of months for us and we’ve done some really cool work. The work wouldn’t be nearly as cool without cool clients. And cool clients mean interesting meetings. I present below a list of my top five favorite quotes from clients over the past few weeks. Enjoy.</span></p>
<ol style="list-style-type: decimal;">
<li style="margin: 0.0px 0.0px 12.0px 0.0px; font: 11.0px 'Lucida Grande';"><span style="font-size: 12pt;"><span style="font-size: 10pt;">“Make the font
<p><a href="http://www.thebecheragency.com/top-five-client-quotes/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Chris McAdams)</author>
            <pubDate>Mon, 09 Apr 2012 13:45:06 GMT</pubDate>
            <guid isPermaLink="false">http://www.thebecheragency.com/top-five-client-quotes/</guid>
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            <title>The don’ts of corporate video</title>
            <link>http://www.thebecheragency.com/the-donts-of-corporate-video/</link>
            <description><![CDATA[<p style="margin: 0.0px 0.0px 10.0px 0.0px; font: 11.0px 'Lucida Grande';"><strong><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">The don’ts of corporate video:&nbsp; 5 things to remember when building your brand through video<br /></span></span></strong><strong><a href="http://www.thebecheragency.com/chris-turnbull/"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">By Chris Turnbull&nbsp;</span></span></a></strong></p>
<p><span style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">When it rains, it pours.&nbsp; So has been the case with corporate video around tba these past few months…and what fun we’ve had.&nbsp; We’ve also learned a lot, so we wanted to pass a long a few tips to those of you thinking about using video in your own marketing campaigns.</span></span></span></span></p>
<ol>
<li><span
<p><a href="http://www.thebecheragency.com/the-donts-of-corporate-video/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Chris Turnbull)</author>
            <pubDate>Mon, 02 Apr 2012 15:08:10 GMT</pubDate>
            <guid isPermaLink="false">http://www.thebecheragency.com/the-donts-of-corporate-video/</guid>
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            <title>Dodd on QR Codes. Rage Ensues.</title>
            <link>http://www.thebecheragency.com/dood-on-qr-codes-rage-ensues/</link>
            <description><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><strong><span style="font-size: 12pt;"><span style="font-size: 10pt;">Dodd on QR Codes. Rage Ensues.</span></span></strong></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px;"><span style="font-size: 12pt;"><span style="color: #ff6600;"><span style="color: #ff6600;"><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-size: 10pt;"><a href="http://www.thebecheragency.com/chris-dodd/">By Chris Dodd&nbsp;</a></span></span></span></span></span></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px;"><span style="font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif;"><br /></span></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="font-size: 12pt;"><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">QR codes. Found on posters, windows, books, and even <a href="http://www.zazzle.com/conspiracy_qr_code_dog_shirt-155395491605302314">pets</a>, these quirky little marketing tools can house videos, maps along with additional information that
<p><a href="http://www.thebecheragency.com/dood-on-qr-codes-rage-ensues/">Read more...</a></p>]]></description>
            <author> cdodd@tbtheagency.com (Chris Dodd)</author>
            <pubDate>Mon, 26 Mar 2012 13:54:09 GMT</pubDate>
            <guid isPermaLink="false">http://www.thebecheragency.com/dood-on-qr-codes-rage-ensues/</guid>
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            <title>tba+ Spring 2012 E-Newsletter</title>
            <link>http://www.thebecheragency.com/tba-spring-2012-e-newsletter/</link>
            <description><![CDATA[<table style="color: #7f776f; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px; width: 100%;" cellspacing="0" cellpadding="0" border="0">
<tbody>
<tr>
<td width="92px" valign="top" rowspan="2" align="left"><img style="float: left; width: 92px; height: 90px; border-style: none;" width="92" src="http://www.thebecheragency.com/newsletter/fall2010/images/logo1.jpg" height="90" alt="tba logo" /></td>
<td valign="top" align="left"><img style="float: left; width: 126px; height: 35px; border-style: none;" width="126" src="http://www.thebecheragency.com/newsletter/fall2010/images/logo2.jpg" height="35" alt="tba logo" /></td>
</tr>
<tr>
<td style="font-size: 12px; padding-top: 2px; padding-left: 8px;" valign="top" class="title" align="left"><span style="color: #99cc00;">A quarterly e-newsletter<br />from the becher agency.</span><br /><br />
<h2 style="color: #d56538; margin-top: -10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 16px; text-transform: uppercase; padding: 0px;">SPRING 2012</h2>
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<br />
<h1 style="font-size: 20px; line-height: 24px;"><span style="font-size: 14pt;"><span style="font-family: arial, helvetica, sans-serif;">Thank you for reading&nbsp;tba+,
<p><a href="http://www.thebecheragency.com/tba-spring-2012-e-newsletter/">Read more...</a></p>]]></description>
            <author> cknapp@tbtheagency.com (tba | PR + Advertising)</author>
            <pubDate>Thu, 22 Mar 2012 17:30:09 GMT</pubDate>
            <guid isPermaLink="false">http://www.thebecheragency.com/tba-spring-2012-e-newsletter/</guid>
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            <title>the becher agency wins  7 Addy Awards in region</title>
            <link>http://www.thebecheragency.com/the-becher-agency-wins-7-addy-awards-in-region/</link>
            <description><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 18.0px 'Lucida Grande';"><strong>NEWS RELEASE</strong></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Lucida Grande';"><strong>For more information, contact:</strong></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Lucida Grande';">Thomas Becher</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Lucida Grande';">tba (the becher agency)</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Lucida Grande'; color: #1738f5;">(540) 772-3942<br <a href="http://www.thebecheragency.com/mailto:tbecher@tbtheagency.com"><strong>&nbsp;</strong></a><strong><a href="http://www.thebecheragency.com/mailto:tbecher@tbtheagency.com">tbecher@tbtheagency.com</a></strong></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 24.0px 'Lucida Grande';"><strong><br </strong><strong>the becher agency wins 7 Addy Awards in region</strong></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 24.0px 'Lucida Grande';"><strong><br /></strong></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font:
<p><a href="http://www.thebecheragency.com/the-becher-agency-wins-7-addy-awards-in-region/">Read more...</a></p>]]></description>
            <author> cknapp@tbtheagency.com (Thomas Becher)</author>
            <pubDate>Wed, 14 Mar 2012 12:26:26 GMT</pubDate>
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